In 2012 the GWCT outlined the idea for a Campaign for Game to capture and encourage the very best conservation practices across all shoot sizes to maximise the net gain in biodiversity. At a time when all land uses from farming to forestry continue to be challenged about their net contribution to nature – released based shoots across the country face the same question. The campaign will be complete once the unequivocal evidence of the net impact on biodiversity, on a national rather than localised scale has been recorded and recognised.