The GWCT welcomes two new Ambassadors

The Game & Wildlife Conservation Trust is delighted to announce the expansion of its ambassadorial programme with the appointment of two new Ambassadors – Bizza Walters and Rebecca Wilson.

Through its Ambassadors, the Trust aims to reach new audiences and highlight its unique role in delivering the latest scientific research that directly shapes government policy and champions game and wildlife management as a vital part of nature conservation.

By welcoming Bizza and Rebecca, the GWCT hopes to engage younger and more diverse communities and showcase the organisation’s work to enhance the British countryside, boost biodiversity, and drive nature recovery on a landscape scale.

Both are well-known figures within the rural community and bring energy, expertise, and a shared passion for the countryside.

The new Ambassadors

Bizza Walters

Bizza is an agricultural presenter, fourth-generation farmer and social media consultant, with a strong connection to British farming and the countryside way of life. Growing up on a large mixed family farm in Warwickshire, she has her own flock of pedigree rare breed Greyface Dartmoor sheep, as well as a growing flock of commercial Romneys. She splits her time between on-farm experience, media and supporting young people into agriculture.

Educated at the Royal Agricultural University, active in roles with NFYFC and, most recently, a host for the new NFU podcast Shed Talks, Bizza combines grassroots farming knowledge with strong communication skills via social media, live events and public speaking.

She is thrilled to be joining the GWCT as an Ambassador because their mission aligns closely with what she believes in: that sustainable farming can go hand in hand with conservation, that wildlife and people can thrive together, and that telling the story of how game management, soil health, biodiversity and habitat restoration all connect and are vital for the future of our countryside and food production. She sees this role as an opportunity to raise awareness of the Trust’s research-led conservation work, help continue bridging the gap between public understanding and agricultural practice and energise others – especially young people – about the importance of caring for wildlife whilst also feeding the nation.

Bizza believes that a healthy countryside depends on collaboration; between farmers and conservationists, between science and practice, and between those who care about food, nature and our rural heritage. She’s proud to lend her voice to an organisation with such a strong history of supporting both nature recovery and practical farming solutions.

Rebecca Wilson

Rebecca is a fifth-generation farmer, podcaster, and advocate for British agriculture and is passionate about ensuring farming and nature continue to thrive side by side. Named in The Times Young Power List in 2025, she champions the role of farmers as custodians of the countryside and works to give them a stronger voice in national conversations about food, sustainability, and the environment. She showcases the role of farmers in preserving cultural and natural heritage, while embracing modern and innovative approaches to sustainable farming. She draws on the work undertaken on the family farm in North Yorkshire to explore soil health, species choice and the role that livestock play.

Rebecca shares her farming experiences through her podcast, writing, social media and public speaking. She is committed to showing how progressive farming can support wildlife, enhance biodiversity, and deliver nutritious, high-quality food.

Beyond the farm, Rebecca is a familiar face at agricultural shows and industry events, where she speaks openly about the opportunities and challenges facing modern farming. She is proud to represent the next generation of farmers who are dedicated not only to feeding the nation but also to protecting the landscapes of which they are custodians. She is delighted to join the GWCT as an Ambassador, where she looks forward to supporting the Trust’s mission and encouraging more people to understand the vital link between wildlife, biodiversity and farming.

The Ambassadors will visit the GWCT’s projects across the UK, including its demonstration farm at the Allerton Project in Leicestershire, as well as the renowned Salmon & Trout Research Centre in Dorset. With the support of Holland & Holland, the programme will provide them with first-hand insight into the Trust’s groundbreaking research and conservation work.

Speaking about her new role, Bizza Walters says: “I am delighted to be an Ambassador for the Game & Wildlife Conservation Trust. From an agricultural perspective, I deeply value the Trust’s science-led approach to promoting biodiversity and improving soil health, which aligns perfectly with the need for long-term resilience of our farms across the UK. Their work demonstrates how productive agriculture and effective conservation can go hand in hand, ensuring that we not only feed the nation with sustainable, quality food, but also protect the countryside we cherish for generations to come.”

Rebecca Wilson says: “I’m absolutely thrilled to become an Ambassador for the GWCT. As a farmer, I’ve seen first-hand how the Trust’s research and practical work with the farming community make a real difference - supporting productive, sustainable agriculture alongside thriving wildlife. The Allerton Project is a perfect example of that in action, demonstrating how science and farming can work hand in hand for the benefit of both people and nature.”

The GWCT looks forward to working closely with its Ambassadors as they help to champion the Trust’s mission and inspire future generations to value and conserve the British countryside.