The Game & Wildlife Conservation Trust (GWCT) is delighted to announce the expansion of its ambassadorial programme with the appointment of a new ambassador – Chelsea King.
Through the programme, the Trust aims to reach new audiences and highlight its unique role in delivering world-class scientific research that shapes government policy and champions game and wildlife management as a vital part of nature conservation.
By welcoming Chelsea, the GWCT hopes to engage younger and more diverse communities and showcase the organisation’s work to enhance the British countryside, boost biodiversity, and drive nature recovery on a landscape scale.
Chelsea King lives within the rural community and has a deep connection to life on the land. Living on a farm with a working shoot, she is immersed in the seasonal rhythms of the countryside and the realities of managing land, wildlife, and habitats responsibly.
Through daily life on the farm, Chelsea has gained first-hand experience of deer management and evidence-led predator control, and has seen how science-led decisions play a vital role in supporting habitat balance and biodiversity. Her approach is shaped by a strong respect for animals and wildlife welfare, and by paying close attention to how small, informed actions can have lasting impacts on the landscape.
Chelsea is passionate about encouraging people to develop a meaningful connection with the countryside, and believes that early exposure for children and young people is essential in fostering understanding and respect for the natural world. Through her children’s book, she aims to spark curiosity and help younger audiences build an early appreciation for wildlife, farming, and life on the land.
She says: “I am delighted to join the Game & Wildlife Conservation Trust as an ambassador and I look forward to supporting its research-led work and helping to share a balanced, science-based approach to conservation and land management.”
The GWCT looks forward to working closely with its ambassadors through the programme as they help to champion the Trust’s mission and inspire future generations to value and conserve the British countryside.
The full list of GWCT Ambassadors is as follows:
Marina Gibson
Chelsea King
Tristan Phipps
Hannah Russell
Jordan Rigby
Bizza Walters
Rebecca Wilson
Tom Wood
Notes to editors
The Game & Wildlife Conservation Trust – providing research-led conservation for a thriving countryside. The GWCT is an independent wildlife conservation charity which has carried out scientific research into Britain’s game and wildlife since the 1930s. We advise farmers and landowners on improving wildlife habitats. We employ more than 60 post-doctoral scientists and other research staff with expertise in areas such as birds, insects, mammals, farming, fish and statistics. We undertake our own research as well as projects funded by contract and grant-aid from Government and private bodies. The Trust also has a dedicated professional advisory service to make sure that the results of its research are easily available to farmers, landowners, gamekeepers, and others delivering practical conservation.
For information, contact:
Eleanor Williams
Telephone: 07592 025476
Email: ewilliams@gwct.org.uk