Authenticity, craftsmanship, heritage, innovation and conservation: guest blog by Zambuni PR


Zambuni is an agency specialising in luxury lifestyle PR and Marketing. Authenticity, craftsmanship, heritage, innovation and conservation. These are the common values of our sporting and country lifestyle community, and those here at Zambuni.

At Zambuni, we aim to promote our thriving countryside, rich in game, wildlife and lifestyle, by helping brands reach their communities. Based in Mayfair, London, we are in the heart of the city, matched with our countryside values, resulting in the perfect mix of ‘town & country.’ With over 30 years of experience in the PR and Marketing industry, Zambuni is committed to raising awareness for the brands we represent whilst also upholding our important values.

Our previous work illustrates how we support leading heritage and luxury brands with creative and realistic campaigns that establish dialogue and participation with consumers across a variety of different media. Fly fishing and lifestyle brand, Orvis UK, is a perfect example of achieving these goals with our work on the Orvis Dog Club and the more recent launch of the brand-new Helios 3 fly fishing rod in 2017. Targeted media outreach and event support from Zambuni resulted in tier one coverage and media engagement across lifestyle, sporting and national publications, continuing to position the brand as a market leader.


Understanding the town to country ethos and the value of offering easy access to the countryside and the activities it has to offer, we are ideally placed to currently look after 27 sporting inns in the south of England. We continue to exceed our targets both in the mainstream and specialised country press winning awards and understanding the need to drive business during quieter times of the year. Amongst recent accolades, The White Horse at Chilgrove won Best Sporting Hotel and Inn of the Year at the John Smith Great British Pub Awards and The Epicurean Collection was awarded Pub Group of the year by The Good Pub Guide.

Alongside this, we successfully launched the inaugural London Fly Fishing Fair in March of this year and in 2018, we will be launching the London Wing Shooting Fair on 23/24th of March.


We pride ourselves in the ability to nurture and grow with our long-standing clients, however, we can also work on a project basis. Whether this is a shorter 3-month project, to a longer 12-month contract, we are flexible in our ability to produce lasting results and content to help grow a brands position in the market.

Working closely with James Purdey & Sons, Boisdale UK and Taste of Game, our ongoing project-based work with the Eat Game Awards has proven to be a great feat. By not only promoting the brand-new award initiative by encouraging people to nominate the best names in the game meat business, we embarked to spread the word about the importance of eating game throughout the industry and mainstream media.

Please do get in touch if you would be interested in working with us on a long or short-term basis, we would love to hear from you. Email Claire@zambuni.com or visit our website at www.zambuni.com for more information. You can keep up to date with us on our Instagram, Facebook and Twitter.


Zambuni PR

at 8:24 on 10/01/2018 by John Bond

I welcome a new approach to promote the countryside. A bit of conservation (the wise use of a resource) in them language used would please me more.

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