SPORTING filmmakers and photographers, Pace Brothers, has combined its passion for fieldsports and conservation with a coffee creation that will aid the work of the Game & Wildlife Conservation Trust (GWCT).
One pound from every sale of The MACNAB coffee will go towards the vital research work GWCT carries out.
Director of photography for Pace Productions, Byron Pace, explains the idea behind the launch.
He said: “The MACNAB has allowed us to combine a great love of coffee, hunting and fishing into a product that gives back. We had immediate buy in from the Game & Wildlife Conservation Trust, an organisation doing invaluable work for wildlife and our understanding. For us this is key, and has to be at the core of any future which includes hunting and fishing.
“The wildlife has to come first. This is just our small way of helping make sure this happens, and gives people who enjoy hunting and fishing a chance to support this work while also getting something back.”
Andrew Gilruth, who is director of communications at GWCT, believes the new coffee is a fantastic idea.
“We were delighted to be offered the chance to work with Pace on this exciting new range of coffee. Its support is greatly appreciated and will help to deliver a better working conservation in the UK.”
The MACNAB - a Romano blend of ground coffee from Ethiopia, Brazil and Vietnam - costs £7.
You can buy the coffee here >
Notes to editors
The Game & Wildlife Conservation Trust – providing research-led conservation for a thriving countryside. The GWCT is an independent wildlife conservation charity which has carried out scientific research into Britain’s game and wildlife since the 1930s. We advise farmers and landowners on improving wildlife habitats. We employ 22 post-doctoral scientists and 50 other research staff with expertise in areas such as birds, insects, mammals, farming, fish and statistics. We undertake our own research as well as projects funded by contract and grant-aid from Government and private bodies. The Trust is also responsible for a number of Government Biodiversity Action Plan species and is lead partner for grey partridge and joint lead partner for brown hare and black grouse.
For information, contact:
Eleanor Williams
Telephone: 07592 025476
Email: press@gwct.org.uk